• /
Technology Trends Reshaping The Fashion Industry In 2021
Sunday, August 29, 2021

Learn how the fashion industry is adopting the latest technologies in its fashion supply chains.

we live in the 'insta-age' of technology. Social media is changing how fashion is consumed and has trained customers to want instant access to the latest trends, as soon as they hit the catwalks. At the same time, younger generations, who want to stand out from the crowd, seek products that can be tailored to their needs and preferences. Moreover, 'mass-made" clothing or ‘fast-fashion", seems to be gradually losing its appeal.

Here are the top 9 technology trends that reshaping the Fashion Industry :

  1. Artificial Intelligence, has been using AI to enhance customers' shopping experience, analyze data, boost sales, forecast trends and offer inventory-related guidance.
  2. Mobile Commerce, From Insta shopping to smart wallets, mobile commerce is the ultimate tech tool. Mobile technology is getting more advanced every day.
  3. Virtual and augmented reality (VR). OBSESS is a platform that allows brands and retailers to create and to serve 3D, 360-degree shopping experiences on their websites, mobile apps, and social channels via a 3D Commerce Cloud.
  4. Another sustainable practice that is getting even more popular now is buying secondhand clothing through consignment and thrift stores. One of the largest online thrift stores, ThredUp, predicts that the total secondhand apparel market will hit $51B by 2023. Clothing site Re-Fashion has developed the perfect cyclical structure for sustainable fashion. 

Read next by filling this customer satisfaction questionnaire.